As a small business owner, you know how crucial it is to be discoverable online and connect with potential customers. This is where Google My Business comes in.
Optimizing your free GMB listing can significantly boost your local visibility and help you stand out.
Now let's walk through how small businesses can leverage Google My Business to attract more local customers.
What is Google My Business?
Google My Business allows you to manage how your business appears on Google Search and Maps. It's essentially your business's profile on Google. When people search for local companies like yours, a robust GMB presence makes you more visible in the results. This means more clicks and calls for your business!
Set Up Your GMB Listing
Start by claiming your GMB profile if you haven't already. You'll need to verify you own the business. Make sure to fill out all the important info completely and accurately - business name, full address, phone number, website, hours of operation, etc. This helps customers learn about what you offer.
Optimize Your Profile
Think of GMB as your digital storefront - optimize it to put your best foot forward!
Write a detailed business description highlighting your products, services, and what makes you special. Include high-quality photos and videos that capture your brand. Respond to reviews and update your profile regularly to engage visitors.
Use GMB Posts
GMB allows you to publish posts - use this to share events, offers, news, new menu items, etc.
Posts keep your business active in followers' feeds and can reach local customers looking for something new and interesting.
Dive into the GMB Insights dashboard to see how people interact with your listing and find your business. Monitor clicks, calls, directions, reviews and more. Use this intel to refine your local SEO strategy.
Bring Customers to Your Door
An optimized GMB presence establishes your business as a prominent player right in your hometown. By showing up prominently in local search and maps, you make it easy for nearby customers to find and support you.